Every business, regardless of their size, has a face that defines who or what they are. If you think your face is blue yet your clients see yellow, what kind of message is that giving off?
Disconnection, that’s what.
Solving this is where good, solid design comes in. Your face needs to effectively communicate your business message on all levels without confusion. My focus has always been to help create visual solutions that are simple and direct no matter the size of your project. Ensuring my clients have their best face forward is what drives me to create the best solutions for you.
Creative. Comic Geek. Storyteller.

Straight Design is my brainchild.
Let me introduce myself—I am Andrew Bass, Jr. 
Always a creative thinker as a child, I was destined to be a storyteller. I have spent over twenty years honing my creativity in the areas of identity design, publication + book design, promotion + marketing collateral, digital design and creative strategy. During my career, I led various art departments at companies like Essence Communications, McGraw-Hill, Earl G. Graves, Ltd., CMP Media,
Nielsen Business Media and Haymarket Media.
My current role is Art + Production Manager at RIMS while available for freelance projects through Straight Design.
Some past clientele have included Jill Scott's Blues Babe Foundation, Screen Consultants, B.V., Urban League Long Island + Philadelphia, HeartShare Human Services of NY, Penton Media as well as the Village of Hempstead Community Development Agency.
Paying It Forward

I’ve always believed in sharing my knowledge with the next generation of designers and have been an Adjunct Instructor at NYC College of Technology on and off since 2005. Also, I was a past participant in the AIGA Mentor program with the HS of Art and Design based here in NYC for several years as well as the former Chair of the AIGA Diversity + Inclusion Task Force. 
To get a better insight about what motivates me, you can visit, Soulful Design, my blog where I share musings about graphic design and other creative worlds with a special eye towards designers of color.
Brand Communication
Creative Strategy
Brand Design
Graphic Guidelines & Style Guides
Identity Design
Web Design + Development
Email Communications
Presentation Branding
Social Media​​​​​​​
Brand Collateral
Promotional/Marketing Collateral
Print Ad Campaigns
Publication Design
Trade Show/POP
Back to Top