Screen Markets was a UK/Netherlands-based media company providing the latest news and analysis on developments in the global financial IT and data businesses. They needed an identity, a prototype for a monthly publication and to develop sales collateral such as in-house advertisements, press kits and event programs.
The direction was to build a brighter, warmer color palette that wasn’t traditionally conservative, create a clean, modern open look with high concept illustrations and photography. The identity was to be symbolic of the information that streams across financial data monitors. All steps to stay rooted in the financial market but to signal something a little bit different was coming.
Editorial Design, Art Direction, Identity & Brand Development, Print Design