JCAL is a not-for-profit organization offering visual, performing/literary arts, arts education and artist's programs encouraging participation and contribution to the cultural enrichment of Queens. They need marketing collateral for the launch of their new Jamaica Performing Arts Center. I created a visual tapestry from the diverse communities within Jamaica, Queens invoking a sense of regal mystery and vibrant energy in their initial teaser campaign. I wanted to create a sense of quality performances being brought to the center.
Visual Identity, Print