This upstart charter school in the heart of Newark, New Jersey needed an identity and brand development campaign created for it. A parent identity was created along with five sub-identities to represent the various grades attending MPTCS. There was also a school pride identity developed for activities and events, a proposed informational program outlining its services, philosophies and education goals, uniform polo shirts embroidered with the parent identity and brand guidelines for staff and outside vendor to follow.

Visual Identity, Brand Development, Print, Wearables

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